how (not) to market a branded debit card in a retail outlet

I noticed this at a Rite-Aid store I was visiting yesterday:

Full retail store display of prepaid debit cards

Location of Nascar branded debit cards

Let's say you wanted to introduce a new NASCAR branded debit card and test if people like it as much as they do other kinds of cards. Would you try it:

1. In Denver?
2. At the bottom of the display?

I wouldn't do either.