how (not) to market a branded debit card in a retail outlet
I noticed this at a Rite-Aid store I was visiting yesterday:
Full retail store display of prepaid debit cards
Location of Nascar branded debit cards
Let's say you wanted to introduce a new NASCAR branded debit card and test if people like it as much as they do other kinds of cards. Would you try it:
- In Denver?
- At the bottom of the display?
I wouldn't do either.