But satelite and cable companies don't want to do that (don't believe me? call yours and ask for some random channel a la carte...good luck).
The funny thing to me about this is that we've been here before. Remember 1998? CDs were so expensive that there was an anti-trust investigation and class-action lawsuits claiming that the price was being fixed. People wanted individual songs and they wanted them cheaper. So...we had Napster piracy and the RIAA suing customers (suing customers, there's a great strategy) and everybody mad and then we had iTunes and the 10 other copycats who offered music online in cheap, digestible chunks. And the people rejoiced!