The Discover It card launched late in 2012 (I wrote about it earlier).

When it first came out there was a heavy promotion of the card via multiple channels. They had tv videos and articles were written about it

• DailyFinance.com - Discover launches "game changing" it card
• NerdWallet - Discover It Card Key to Cashback Glory - compares it to US Bank's Cash+ card and the Chase Freedom card and feels that it's competitive with both of those cards...except that Discover's network isn't nearly as broad as the Mastercard/Visa network.

One of the most interesting things to me about the card is the design on the front of the card:

It's so basic and they moved the numbers/expiration etc. to the back of the card. Here's a video showing an unboxing of the Discover it card:

You can see at 4 minutes into the video as he shows the card the front is just plain and simple. A very clean design!

Here were the items he described during unboxing the card:

• No annual fee
• No late fee (only affects credit cards)
• No foreign transaction fee
• Paying late won't increase APR
• 1% cashback on most purchases, 5% rewards program for certain purchases
• Talked to a real person within 3 minutes of calling the company

A review on CreditCardForum.com includes a comparison chart that seems to put the Discover It Card on top...but does it consider all factors or just those where Discover does well? Reading the comments there it seems like people really like the emphasis on giving what customers want. That's a great message for any company and nice to see it ringing "true" with consumers there.

A review from DailyMarkets.com. They seem to echo all the points that other reviews have talked about.