Trademark Enforcement of a Certain Term Within Open Source
So, I don't want to say the term, but it's clear from this search that a company has been going around to various places and enforcing a trademark. When that happens to open source projects, it gets discussed in public and everybody knows about that action. If they do it to some close-walled company then the discussion is inside the walls and nobody knows. So, thanks to the open practices of open source projects, people can know what kind of a company they are dealing with when they deal with Collabrio.
One of the "tricks" of Search Engine Optimization (SEO) that people will try to use is called "keyword stuffing". Basically, search engines use the frequency and density of certain keywords to determine the importance of a word on a site. It makes sense that if I write a certain word or phrase a high number of times in my pages that it's an important word to me and probably the subject of the page. Webmasters (and SEOs) will take the keywords for which you are trying to get a good ranking and weave them into more parts of the site and content so that your site gets a high ranking. In the "if 2 is good, 100 is better" mindset, this can be pushed too far and the content no longer makes sense. So, what if you could use the word on the page hundreds of times but hide it from users by making the text white on a white background? This would confuse search engines into giving you a higher ranking than you deserve! Search engines don't like to be tricked. Tricking them means that their results are less valuable to their users.