Various news outlets are covering the release of the new Discover credit card, like Daily Finance.com.
Discover Card Design
And, here is the card design:
It's interesting how they have completely broken from the standard way of lots of information on the front of the card. It's a really clean design with just their Discover logo/wordmark and a little orange "it" on the top right edge. The name, number, and all the other junk is on the back of the card. I haven't been able to find the design of the back of the card anywhere. Apparently the new card will be sent via expedited mail, getting it to customers in just a couple days instead of the industry standard "3-5 business days."
Their delivery box is not only going to get to you faster, it's attractive too:
Commercials: Support and better features
Discover also has several new ads to go along with the card. This first one emphasizes the human, America-based support that is someone so friendly you might just call them for fun:
And this second one emphasizes the "no change to APR for your first late payment" while still giving the human, America-based, friendly support: